Foxy Perks 2.0
Designed a reward-driven experience that transformed daily gameplay into a habit-forming progression system using gamification, milestone psychology, and transparent reward tracking.
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problem
The existing Foxy Perks experience lacked clear reward visibility and progress tracking, making it difficult for players to understand what they could unlock and reducing motivation to return daily.
solution
Redesigned Foxy Perks into a gamified rewards experience with daily and weekly progress tracking, milestone-based rewards, and interactive loot boxes to drive engagement and repeat play.
Business Goals
To make Foxy perks more engaging and valuable for players, the redesign focused on four key business objectives.
Discovery Study
Before redesigning Foxy Perks, the existing experience was reviewed to understand where players faced friction and what limited engagement.
Gamified Journey
Foxy Perks 2.0 was designed around a simple reward loop that balances instant daily rewards with long-term weekly progression, keeping players engaged throughout the week.
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see also
